As Uber's primary communication and marketing designer for APAC, I collaborated with stakeholders across markets to create tailored marketing assets. This included brainstorming unique designs, developing holiday-themed assets, localizing and enhancing Uber illustrations, and co-branded materials with external partners. I also handled photo editing and retouching to suit regional needs. All work adhered strictly to brand guidelines, maintaining integrity and a cohesive visual identity. Assets included emails, CRM materials, in-app graphics, GIFs, and newsletters.