Problem
Drink-driving is the major cause of road accidents in Singapore during the festive season. To tackle this, the Traffic Police has tasked to develop an awareness post to educate the public on the consequences of drink-driving. 

 

Solution
Inspired by a popular arcade game, "Don't Drink & Drive" is a friendly take on the importance of road responsibility featuring road users as characters in a game setting. The Gif follows "The Driver", who is intoxicated after consuming several jugs of alcohol, as it attempts to navigate the game map. Under the influence of alcohol, "The Driver" moves in an uncontrolled manner and eventually crashes into a vehicle, prompting GAME OVER - demonstrating how alcohol consumption can affect a driver's ability to control vehicular speed and their reflexes.