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Client

Project

Agency

Traffic Police

Campaign

Art Direction

Animation

Edelman Singapore

Anti-Drink and Drive is the campaign to driving awarness

for drivers to the dangers and consequences of drunk-driving.

The campaign revolves around the story of a man after a night out with heavy drinking, and the decision he made pushes him to the unfortunate accident. Assets created include short animated movie and campaign poster in multiple languages.

Campaign Poster Design 

concept-mandarin.jpg
concept-Tamil-15Dec.jpg
concept-Bengali-23Dec.jpg

Campaign Animation Video

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