Client
Project
Agency
Japan Airlines
CRM/ Marketing Design
Layout
Jellyfish Singapore
For JAL, I create social assets and canvas templates in alignment with established brand guidelines. While the guidelines provide structure, they also impose certain boundaries and limitations. To meet the unique requirements of various campaigns and effectively communicate the necessary information, I created new templates and used the existing layouts creatively, incorporating new design solutions.
Domestic Flight Campaign
For the JAL domestic flight campaign for Japan Explorer Pass, I designed the visuals for a carousel social media campaign. Drawing inspiration from the JAL logo and the red circle in Japan's flag, I used the circle as a unifying element across the carousel boards. The dot symbolizes JAL flights connecting people and cities, bringing them closer together. Additionally, the pop-out edges of city landmarks add depth to the visuals, creating a dynamic effect that makes these destinations feel closer and more engaging to viewers.
Canva Template
I created a Canva template for JAL's internal team, designed for easy editing and future use. The template adheres to JAL's brand identity and is tailored for social media, allowing seamless image swapping for various content needs.
