Client
Project
Agency
Multiple Clients
Pitch Deck Design
Jellyfish Singapore
I led all visual design for pitch decks across multiple accounts, often as the sole designer. When the team prepared pitches with complex data and extensive information, I owned the process of organising, visualising, and elevating the content. I shaped the narrative flow, refined data points, and ensured every deck was clear, impactful, and visually aligned with the brand. Below are selected examples of my work.
COS Response to Digital Media Agency Pitch
I was the sole designer for the COS Japan pitch deck, turning a high-level brief into a clear, minimal presentation that matched the brand’s aesthetic. I organised the objectives, market considerations, and revenue projections into a story that was easy for executives to follow and make decisions on.
View full deck design here.
Peninsula RFP pitch deck
I led the design of The Peninsula Hotels pitch deck, shaping both the narrative and visual direction. With goals focused on driving direct bookings, unifying a global media strategy, and achieving strong ROAS targets, I designed the flow to mirror a luxury hotel experience—from check-in to check-out. This helped turn a complex strategy into a clear, elegant story for senior stakeholders.
View full deck design here.
L'Oréal NASIA Deck
I led the design for L’Oréal’s regional analytics and tagging contract renewal RFP. To reflect the brand’s beauty heritage, I built a visual direction inspired by cosmetic palettes, soft mauves, refined gradients, and a polished, modern aesthetic. The goal was to make the renewal pitch feel unmistakably “L’Oréal,” reinforcing our partnership and presenting our proposal with the kind of brand alignment they value. The elevated design contributed to the client choosing to continue with us.
View full deck design here.
MAJID AL FUTTAIM Website Experience Optimisation Deck
I owned the design of this deck from concept to final delivery, working closely with our MD. I visualized how JF’s tech can map multiple user journeys and use predictive eye-tracking, presenting it in a clear, easy-to-understand way for stakeholders. The flows, insights, and UI examples were visualized in a structured, easy-to-understand format so stakeholders could quickly grasp the value and potential of the tech. The deck helped communicate the value of our approach and contributed to winning the pitch.
View full deck design here.
STARHUB - Media Strategy Proposal Deck
I led the design of this complex proposal deck, simplifying dense data, industry terminology, and strategic insights into a clear, structured story for stakeholders. By making the content visually intuitive and easy to follow, I highlighted Jellyfish’s value as a trusted, data-driven media partner.
View full deck design here.
